Beyond the commodity: explore Brazil’s strategies to move from exporting raw coffee beans to adding value via roasting, branding, specialty coffee, and sustainable markets. 1. Introduction Brazil has long been known as the world’s leading exporter of raw (green) coffee beans. While volume leadership is an achievement, it comes with drawbacks: low value capture, vulnerability … Ler mais
Green Gold: Discover how the coffee economy shapes GDP in Brazil, Vietnam, Ethiopia, and Colombia with updated 2025 data and insights 1. Introduction Coffee, often called green gold, remains one of the world’s most valuable agricultural commodities. For many of the largest producing countries, it is more than just a crop—it is an essential pillar … Ler mais
1. Introduction: The Rise of Specialty Coffee Specialty coffee has moved from niche cafés into mainstream markets, becoming a driver of rural development and global agricultural economics. Unlike commodity coffee, specialty beans are associated with quality, traceability, and sustainable practices—allowing farmers to capture higher margins and build stronger economic resilience. This article explores the economic … Ler mais
Discover how the coffee value chain works, who profits most from bean to cup, and why farmers earn the least in the global coffee market
Coffee is much more than a drink—it’s a cultural experience that connects people across the globe. While millions of cups are consumed daily, the way coffee is prepared, served, and enjoyed varies greatly depending on the country. Each tradition reflects history, geography, and local values, making coffee a fascinating symbol of identity and community. In … Ler mais
Coffee is more than just a morning ritual—it’s a global industry that impacts millions of farmers, entire ecosystems, and even the climate. For conscious consumers, choosing a coffee brand is no longer only about taste or price but also about sustainability and responsibility. With climate change, deforestation, and labor issues affecting the coffee supply chain, … Ler mais
When the temperature climbs and the sun feels relentless, nothing hits the spot quite like a glass of iced coffee. The combination of chilled, smooth coffee and just the right amount of sweetness is enough to make even the hottest day feel manageable. But many people think making great iced coffee at home is tricky … Ler mais
Coffee trends come and go, but every once in a while, something truly unique captures the attention of coffee lovers around the world. In recent years, one of those rising stars has been aged coffee. Unlike your usual fresh-roasted beans, aged coffee undergoes a deliberate maturing process before it even reaches the roaster. This technique, … Ler mais
Coffee is one of the most widely consumed beverages in the world. From busy professionals looking for an energy boost to students pulling an all-nighter, coffee has become a daily ritual for millions. But while its stimulating properties are well-known, there’s growing interest in understanding how coffee affects mental health. Is it a friend that … Ler mais
For millions of people around the world, coffee is more than just a beverage — it’s a ritual, a lifestyle, and for many, an emotional anchor. But beyond the comfort of a warm mug and the familiar aroma, does coffee actually have a measurable effect on our mood? Or is the connection more psychological than … Ler mais