Imagine you’re standing at your favourite café, ordering your daily — or maybe twice-daily — cup of coffee. You glance at the price, shrug, pay, sip, and move on. But what if I told you that the cost of that cup is linked, in part, to a far-away commodities exchange, futures contracts, and global climate … Ler mais
Coffee is more than just a beverage — it’s a sensory journey. Whether you’re a home brewer, a café owner, or an aspiring barista, being able to evaluate quality coffee through aroma, color, and flavor not only enhances your enjoyment but also deepens your appreciation for the craft behind every cup. In this guide, you’ll … Ler mais
In an era of increasing consumer awareness, Fair Trade has become a popular label attached to coffee sold in specialty shops and supermarkets. The promise: that by paying a premium and enforcing trade standards, the livelihoods of smallholder coffee farmers will improve. But does Fair Trade actually deliver meaningful economic benefits to producers? In this … Ler mais
Discover how blockchain and crypto tech are empowering coffee traceability, ensuring fair prices, provenance, and transparency from farm to cup. In an age where consumers demand more transparency and ethical sourcing, the convergence of coffee, cryptocurrencies, and blockchain is opening new possibilities. What if you could scan a coffee package and instantly see every step … Ler mais
Discover why your coffee is costing more: explore the economic, environmental, and policy factors behind rising coffee prices globally and in Brazil. Understand what’s driving inflation in your coffee under the hood. Introduction Your morning cup of coffee might feel more expensive lately — and it is. Across the globe, coffee prices have been rising … Ler mais
Discover how global coffee chains turned a humble bean into billion-dollar empires through branding, customer experience, and strategic expansion. Coffee is more than a drink. It is culture, identity, and business. In the last three decades, coffee chains have transformed the way the world consumes coffee, turning what was once a morning ritual into an … Ler mais
Beyond the commodity: explore Brazil’s strategies to move from exporting raw coffee beans to adding value via roasting, branding, specialty coffee, and sustainable markets. 1. Introduction Brazil has long been known as the world’s leading exporter of raw (green) coffee beans. While volume leadership is an achievement, it comes with drawbacks: low value capture, vulnerability … Ler mais
Green Gold: Discover how the coffee economy shapes GDP in Brazil, Vietnam, Ethiopia, and Colombia with updated 2025 data and insights 1. Introduction Coffee, often called green gold, remains one of the world’s most valuable agricultural commodities. For many of the largest producing countries, it is more than just a crop—it is an essential pillar … Ler mais
1. Introduction: The Rise of Specialty Coffee Specialty coffee has moved from niche cafés into mainstream markets, becoming a driver of rural development and global agricultural economics. Unlike commodity coffee, specialty beans are associated with quality, traceability, and sustainable practices—allowing farmers to capture higher margins and build stronger economic resilience. This article explores the economic … Ler mais
Discover how the coffee value chain works, who profits most from bean to cup, and why farmers earn the least in the global coffee market