Beyond the commodity: explore Brazil’s strategies to move from exporting raw coffee beans to adding value via roasting, branding, specialty coffee, and sustainable markets. 1. Introduction Brazil has long been known as the world’s leading exporter of raw (green) coffee beans. While volume leadership is an achievement, it comes with drawbacks: low value capture, vulnerability … Ler mais
Green Gold: Discover how the coffee economy shapes GDP in Brazil, Vietnam, Ethiopia, and Colombia with updated 2025 data and insights 1. Introduction Coffee, often called green gold, remains one of the world’s most valuable agricultural commodities. For many of the largest producing countries, it is more than just a crop—it is an essential pillar … Ler mais
1. Introduction: The Rise of Specialty Coffee Specialty coffee has moved from niche cafés into mainstream markets, becoming a driver of rural development and global agricultural economics. Unlike commodity coffee, specialty beans are associated with quality, traceability, and sustainable practices—allowing farmers to capture higher margins and build stronger economic resilience. This article explores the economic … Ler mais
Discover how the coffee value chain works, who profits most from bean to cup, and why farmers earn the least in the global coffee market